Defining

The

Problem

When defining the problem in 2014, we discovered that the dance market in San Juan, Puerto Rico offered a variety of styles within each dance studio, but without specialization. Dance classes mostly targeted children and youth or individuals with a dance background.

Defining Our Target Audience

We decided to focus the dance studio on addressing the needs of women as our target population within three specific demographics:

• 30+

• Individuals who do not conform to the physical standard of a dancer

• Individuals with no formal dance background

Additional programs were specifically designed focused on children, women 50+ and fitness

Because Nailah wants to give every woman the opportunity to learn Egyptian Dance, class programs were designed to provide a strong foundation for subsequent learning.

Shape It To Perfection

Iterations were made to both the curriculum and studio in order to offer comfort, reliability and good service. By 2016, the program was completed and has proved to be functional, still responding to demand within the population.

With the help of a professional neurologist, psychologists, dance

studio owners and students’ experiences, we created a curriculum that aimed to satisfy our customers' needs.

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Process Recap