Loaya Quesada UX

Overall

Objective

The Healing Hive website will offer users an overview of different practices and their specific benefits. The website will also offer users information regarding service providers by area, reviews and the option to schedule a visit.

Zen Stones

Even though we do not want to restrict Healing Hive's market to a specific gender, the 6 users that came forward for research where all women:

  • Between their late 20's and mid 60's

  • Most of them professionals

  • With a history of physical injuries and chronic pain

"It's cheaper than going to a psychologist."

"It has to be blended with western medicine, it should be covered by insurance."

"So many to choose from. How do you  know which are the good ones?"

Audience

User Goals

Loaya Quesada UX

The main takeaway from the user research was that people have different opinions regarding what a holistic practice is. Even those with previous experience had conflicting opinions.

Problem

Definition

People searching for healthy lifestyle alternatives through holistic practices need a way to learn more about the benefits of each service beforehand. They are looking to address their health needs and obtain positive outcomes without breaking the bank.

Must-Have

Website Features

Practice Guide

Provider Location Search

Schedule Visits

Reviews

FAQ

Description and Benefits

Provider Profile

MVP 

All practices need to offer descriptive information and benefits

How Users Categorize Holistic Practices

  • 10 out of 31 participants completed the study

  • It took the participants an average of 13m 19s to complete the study

  • 60 % of the participants where from the United States

  • Terms listed to categorize where mostly known by participants

  • There is a lack of consistency in categorizing by the participants

  • Participants created a total of 40 categories

  • It was possible to create 4 groups that share similar category labels:

Wellness

Energy Healing

Healing Nutrition

Body Nourishment

USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES
USABILITY TEST AND CHANGES

After testing the prototype with 5 different users, the results where the following:

  • 3 out of 5 users are not familiar with the term “holistic practices”

  • Too many options, made it overwhelming where to start looking for information

  • Words inside shaped boxes take the user to intuitively click on them

  • Users did not use the navigation bar

  • “Search on Page” box seems like it only works for the home page instead of the entire site – is it needed?

  • “How did the website know the user’s location?” – Zip Code option needs to be added

  • Not clear what happens next once the provider list appears

  • When scheduling visits, the word “done” on the button seems out of place

  • No “Back” option

Pluses:

  • “Let Us Guide You” quiz helped users have an idea where/what to search for

  • “Specific Practice” page is straightforward

  • Once familiar with the website’s page process, it was faster to complete the task