The Healing Hive website will offer users an overview of different practices and their specific benefits. The website will also offer users information regarding service providers by area, reviews and the option to schedule a visit.
Even though we do not want to restrict Healing Hive's market to a specific gender, the 6 users that came forward for research where all women:
Between their late 20's and mid 60's
Most of them professionals
With a history of physical injuries and chronic pain
"It's cheaper than going to a psychologist."
"It has to be blended with western medicine, it should be covered by insurance."
"So many to choose from. How do you know which are the good ones?"
The main takeaway from the user research was that people have different opinions regarding what a holistic practice is. Even those with previous experience had conflicting opinions.
People searching for healthy lifestyle alternatives through holistic practices need a way to learn more about the benefits of each service beforehand. They are looking to address their health needs and obtain positive outcomes without breaking the bank.
Provider Location Search
Description and Benefits
All practices need to offer descriptive information and benefits
How Users Categorize Holistic Practices
10 out of 31 participants completed the study
It took the participants an average of 13m 19s to complete the study
60 % of the participants where from the United States
Terms listed to categorize where mostly known by participants
There is a lack of consistency in categorizing by the participants
Participants created a total of 40 categories
It was possible to create 4 groups that share similar category labels:
After testing the prototype with 5 different users, the results where the following:
3 out of 5 users are not familiar with the term “holistic practices”
Too many options, made it overwhelming where to start looking for information
Words inside shaped boxes take the user to intuitively click on them
Users did not use the navigation bar
“Search on Page” box seems like it only works for the home page instead of the entire site – is it needed?
“How did the website know the user’s location?” – Zip Code option needs to be added
Not clear what happens next once the provider list appears
When scheduling visits, the word “done” on the button seems out of place
No “Back” option
“Let Us Guide You” quiz helped users have an idea where/what to search for
“Specific Practice” page is straightforward
Once familiar with the website’s page process, it was faster to complete the task