Blue Racer Technologies

software development you can trust

Overall

Objective

Blue Racer Technologies provides consulting on design systems to middle and large scale companies in the US. BRT offers solutions to increase the company's efficiencies, reduce costs, and create effective digital communications with clients.

Audience

Blue Racer Technology is directed to local government organizations and startup companies in the engineering, manufacturing and finance industries.

Management staff between their late 30's and mid 60's
Professionals
With some knowledge of IT systems

User Goals

The main take away from the user research was that people want to feel trust in the service they are investing on.

Problem

Definition

People searching for software development services want to know more about the service provider. They are looking to address their technological needs and obtain positive outcomes within a reasonable budget.

Market

After careful study of the software development market, we noticed that most companies advertise for costumers who have no experience on software development --people who are aware of its benefits, but do not know what they are looking for specifically.

Creating a website that clearly guides the inexperienced client would be a product highlight that will separate Blue Racer Technologies from other providers.

Our Users

Must-Have

Website Features

Home Page

Service

Portfolio

Contact

- Brief Description

- About Information

-Pictures

- Brief Intro

- Testimonial

- Service Description

- Prices

- Pictures

- Links

- Visuals

- Descriptions

MVP

Your page needs to offer reliable and trustworthy information that describes the service, benefits, and solutions.

Original website testing:

3 out of 5 users are familiar with software development
Website has too many actions
It is unclear from the website what kind of business or service is being offered
It has no design structure or presentation logic
Service page content is unclear and vague
Portfolio examples are not clear for all clients
Need for testimonials
A website should build trust
Product is unclear
No option to leave contact information
It is not clear what company links are meant to show

1/3

1/2

After testing the prototype with 5 different users

2 out of 5 users are familiar with software development
Product presentation is "up-front"
Design structure has an internal logic
Service introduction gives potential client direction
Images help users understand the information better
Portfolio examples are not clear for all clients
Need for testimonials
Presentation builds better trust in the product
Contact information page is a Plus+